Targus Page Image Tablets such as Apple’s iPad are taking over. We’re using them as a single solution to replace multiple pieces of electronic equipment used in our daily lives – our kids are too.

And what’s better than entertaining your children, or yourself, on a boring car ride than watching a favorite flick or playing a game on the iPad? Tablets not only eliminate the need for DVD players, they also allow you to travel light by eliminating the need for DVDs.

Naturally, an in-car mount for iPads makes a lot of sense. What makes even more sense is a universal solution – especially one that accommodates a wide variety of tablet shapes and sizes, in either landscape or portrait orientation, and one that does so in a simple, elegant way.

But … elegantly universal … that’s an oxymoron.

By uniquely confronting the conundrum, Hotwire Development uncovered the ideal universal tablet securing solution in a clever mechanism created by BOA Technology. We then incorporated it into an elegantly designed platform and partnered with industry leading accessories brand Targus to bring the product to market.

Key Accomplishments:

Created first ever consumer electronics application for BOA Technology

Developed intellectual property and patent pending status

Reached worldwide product distribution agreement with Targus


Roles & Responsibilities:

Product Development – IP development, concept, models & protos, mfr. liaison

Industrial Design

Mechanical Engineering

Business Development – secured world wide licensing agreement with Targus