iGo

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A leading provider of power management products for mobile computers and electronic devices, iGo, partnered with Hotwire to assist in the creation and implementation of a comprehensive go-to-market and product line strategy.

In addition to developing new products, technologies and strategic partnerships to commercialize iGo’s intellectual property, Hotwire’s innovations contributed to a 15x share price increase over a two-year period.
 

Key Accomplishments:

2 CES Design and Engineering Innovations Awards

Product developments awarded multiple US and International Patents

Product line reduced key retailers SKU count by more than 50%

Packaging statement

Complete product line placed in more that 3,300 U.S. storefronts


 

Roles & Responsibilities:

Product Development -IP creation, prototyping, performance validation

Industrial Design

Mechanical Engineering

Electrical Engineering -supervised & managed electrical designs

Product Marketing – product positioning and product line strategy

Business Development – strategic partnership with leading CE retailer

Graphic Design -innovative packaging statement


 

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