A leading provider of power management products for mobile computers and electronic devices, iGo, partnered with Hotwire to assist in the creation and implementation of a comprehensive go-to-market and product line strategy.
In addition to developing new products, technologies and strategic partnerships to commercialize iGo’s intellectual property, Hotwire’s innovations contributed to a 15x share price increase over a two-year period.
2 CES Design and Engineering Innovations Awards
Product developments awarded multiple US and International Patents
Product line reduced key retailers SKU count by more than 50%
Complete product line placed in more that 3,300 U.S. storefronts
Roles & Responsibilities:
Product Development -IP creation, prototyping, performance validation
Electrical Engineering -supervised & managed electrical designs
Product Marketing – product positioning and product line strategy
Business Development – strategic partnership with leading CE retailer
Graphic Design -innovative packaging statement