Belkin & Microsoft

Belkin Page ImageHotwire endeavored to address one of the inherent shortcomings of laptop design, namely excessive heat build-up and poor lap-use ergonomics.

In the process we created a foundational set of cooling pad/stand patents and forged merchandising relationships with key retailers such as BJ’s Wholesale, CompUSA, Staples and QVC to sell the products.

Ultimately, after validating the market with successful sales of our own branded products, Hotwire struck technology licensing agreements with Belkin & Microsoft.

Today, cooling and ergonomic products using our intellectual property and designs can be found in major consumer electronics retail locations world-wide.

Key Accomplishments:

CES Design and Engineering Innovations Award

Awarded 4 U.S. Patents with multiple additional patents pending

Licensing partnerships with Belkin & Microsoft

World-wide retail product placement

+ 1 million unit annual volumes


Roles & Responsibilities:

Product Development – patents, prototyping & performance validation

Industrial Design

Mechanical Engineering

Product Marketing – product positioning & product line strategy, channel sales

Business Development – licensing agreements & retail channel sales

Graphic Design – retail packaging, collateral, website